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It is frequently said that people do business with people they know, like and trust. But how do you build that trust? Because as Steven M. Covey explained to a group of Home Hardware leaders, there is an economic cost factor when trust is not there, or worse still, lost.
I remember years ago hearing an early childhood educator explaining that in children's art, whatever is important to them is usually larger than life, and out of proportion because that was their focus. At that time, when I looked at my young daughter's sculpture of herself, sure enough, the earrings were massive (she desperately wanted to get her ears pierced). If you relate this concept to your business, I wonder if we tend to focus most on what is important to us rather than what is of crucial interest to our clients or customers?
P-L-A-N. Most business owners don’t. We’ve become a society of doers not thinkers with the attention span of gnats (no offence to gnats). More businesses operate at a tactical rather than a strategic level; responding reactively versus...
Your brand is your company's most valuable asset. Branding is the opportunity to create a unique identity for your company that goes far beyond the visual recognition of the name. There are two parts to every brand. The first part relates to the...
"It's like throwing cooked spaghetti at the wall," explains my friend. "It doesn't always stick, but slowly winds its way to the floor." Now she is not talking about her cooking abilities, but the effectiveness of her marketing. When you first start out in business there is that tendency to throw a lot of money into marketing, with the underlying feeling that at least you are doing something; you're moving forward and getting out there. Bottom line, your business is for real.
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