Feb 1, 2010

When Do Most People Tweet?

Do you know when Twitter users are most active?  HubSpot analyzed data from over 5 million twitter accounts and 6 million tweet reports on some of the changes to the population of Twitter users over the past six months.

They discovered that most account holders treat Twitter as a service that accommodates both relaxation and professional development. Most tweets take place on weekdays, which may imply that business professionals treat Twitter and work in a similar way - something that should little interfere with their spare time. This speculation is reinforced by the sharp decline of the number of tweet reports on weekends.

The largest peak of tweets occurs on Thursday and Friday, which is not necessarily the most productive work days of the week.  So although Twitter is often associated with professional development, it does not always carry the serious atmosphere of an intense work environment,

They could not conclude from the data whether the same group of people uses Twitter for both relaxation and professional development or if people use it for an exclusive purpose.  Either way, Twitter proves effective and flexible enough for social and professional networkers to align their profiles with their purposes

Posted in: World Wide Web