Apr 10, 2006

Public unaware of corporate Canada's Corporate Social Responsibility practices

A survey of Canadian business leaders and consumers found that 68% of the Canadian public is paying attention to issues related to corporate social responsibility (CSR). At the same time, 76% of business leaders say their firms have "made an explicit commitment to CSR". The majority also report that their companies have "developed formalized policies for CSR activities" (72%) or "created and implemented programs related to CSR" (75%).

Despite these claims, most Canadian consumers remain unaware of corporate Canada's CSR practices and initiatives. Only a third are aware of any companies engaged in making an explicit commitment to CSR, having formal CSR policies in place, or having implemented CSR initiatives. The survey also reveals that less than half of companies (45%) involve their stakeholders in the development and evaluation of CSR activities, yet 71% of Canadians would have a favorable impression of companies that did so. -- Ipsos Reid

Posted in: Charity