Feb 1, 2010

Power of Business - to - Business Media

Recent research undertaken by BtoB magazine found that as the economy begins to turn, business- to- business media pays dividends.

The survey found that almost 40% of business-to-business marketers planned to increase their 2010 media spending.

• 73% indicated an online marketing budget increase
• 35% increase in spending on events
• 20% planned to increase their print budgets
  
  

Marketers rank business-to-business magazines, websites and trade shows as the top three media for helping them do their jobs better, helping them grow their businesses, and keeping them ahead of the competition.

Posted in: Business, World Wide Web