Giving Back

Volunteering with CESO means using years of experience to help local and international communities in need. As a child in Cúcuta, Colombia, Johan Castañeda’s mother used a simple idea to transform his father’s job as a salesman into a successful clothing shop, leading to a better standard of living for the family. In a similar fashion, CESO Volunteer Advisors apply their unique skills and expertise to a particular project, regularly producing dramatic long-term results.

In the past, it has been tradition for many businesses to buy gifts at Christmas for their staff, customers and key contributors to the success of their business. This year, I challenge you to think of something that you can do on a personal basis for those who have helped you to succeed, rather than use your money to buy them a material type of gift.

Helen asks, 'I have a great idea for a course, but how do I build a list attracting people interested in the topic, without giving all the course content away in the newsletter?' This is a common question, and it seems that one big fear people have about using their existing knowledge as a marketing tool through newsletters, articles or even talks or free teleseminars is that when they give their goodies away, there will be no need for people...

Not making the impact you want in your business and work life? Feeling like you are not living up to your potential? You may need to re-focus on what success means for you. As entrepreneurs we are often so busy ‘doing’ that we forget about the big picture for our businesses and lives and what we are really capable of. In my coaching practice I work with many clients who have let their business success be side-tracked by a frantic‘busy-ness’ or...

Corporate social responsibility is a hot business issue. Why? A recent Conference Board of Canada poll revealed that over two thirds of Canadians want to invest, purchase from and work for companies they view as socially responsible. According to recent research from the Schulich School of Business, nine out of ten Canadians believe corporate social responsibility should be a top business priority.