an authentic, sustainable brand is more than crafting a clear mission
statement, honing a catchy tagline and designing an eye-grabbing logo.
Drawing upon real life examples, this presentation does away with the
cookie-cutter approach to branding while walking you through the bumpy
evolution of The Messy Baker® brand. You’ll leave with practical
takeaways, applicable to any industry that will help you grow your
brand without compromise.
self-described failed playwright and recovering journalist, Charmian
is also a culinary instructor and cookbook author. Her
cookbook, The Messy Baker: More than 75 Recipes from a Real Kitchen
(HarperCollins ©2014), was named one of the Top Ten Cookbooks of the
year by the Toronto Star, Calgary Herald and Canadian Living.
The book’s introductory essay won the Barbara Novak Award for
Excellence in Humour/Essay writing. In a sea of cookbooks, her messy
brand caught the eye of Oprah.com,
Saveur and Publisher’s Weekly. She’s been featured on Steven and Chris,
Canada AM, and makes regular appearances on CTV Kitchener. She can also
be found giving cooking lessons across the GTA and K-W areas.